Why Won’t My House Sell In Massachusetts?

You’re trying to sell a Massachusetts house that just won’t sell?

And yet – the news says the real estate market is heating up. The media is practically shouting again about multiple offers, high demand, and record-setting prices.

So where’s your contract?

These tips could be just what you need to help you sell your Massachusetts home.

Why won’t my house sell in Massachusetts? – 10 Tips To Cure It

1) Get good help.

Just like before, there are novice agents and investors rushing into the booming market trumpeting that they know what they’re doing.

But they don’t. They’re getting hit hard with the nuances of financing, deal structure, and evaluation. Seriously, chances are good that real estate is your biggest investment – don’t trust just anyone’s advice. If you want great results, partner with the pros.

2) Don’t make too many improvements.

Too often we see over-improved properties – those where the owners have gone too far. Even with the best of intentions, exceptional craftsmanship and true artistic talent, it’s incredibly challenging to exceed what the market is paying. Plus, most buyers want to add their own custom touches. Get rid of all the clutter and think “neutral”.

3) Do make necessary improvements.

Unfixed stuff scares buyers. Show that you’ve been a responsible property owner and get all the little details fixed.

Don’t leave gaps in the trim or plates off of the switches. Get it inspected by a professional home inspector, and show off the healthy home report. This goes a long way towards establishing confidence that they’re making a good purchase.

4) Style and design matters.

Curb appeal is as important as the inside – so don’t neglect one part of the property to improve the other. Give buyers a cohesive impression of great style. Paint the walls, update the landscaping, and most of all – keep it immaculately clean. Consider hiring a professional designer to help tastefully stage the property.

5) Pricing matters a lot.

If you’re getting a lot of showings but not a lot of offers, you might not be too far off in price. If your best efforts to advertise your property aren’t making the phone ring, you’re probably overpriced.

6) Market Your Property Effectively

In today’s digital age, online marketing plays a crucial role in selling your home. When done right, it can expose your home to a multitude of potential buyers. First, take high-quality pictures of your home. Photos are the first impression potential buyers get of your property. Make sure they are professional and highlight the best features of your home.

Next, write an engaging description of your home. Be sure to include all the necessary information, such as the number of bedrooms and bathrooms, square footage, and any unique features. However, try to tell a story and create an emotional connection between the buyer and your home.

Lastly, post your home on multiple online platforms, including real estate websites and social media platforms. The more exposure your property gets, the higher the chances of finding the right buyer.

7) Be Flexible with Showings

One of the keys to selling your home is making it easily accessible to potential buyers. If your home isn’t easy to show, it can deter potential buyers who may have tight schedules. Be flexible with your showing times and try to accommodate as many potential buyers as possible. The more people who see your home, the higher the chances of receiving an offer.

Consider using lockboxes or electronic lock systems that allow realtors to show your home even when you’re not around. This can significantly increase the number of showings and potential offers you receive.

8) Offer a Competitive Price

Price is one of the most significant factors that buyers consider when looking for a house. If your home is priced too high compared to similar properties in the market, it might deter potential buyers. On the other hand, if it’s priced too low, you might not get the return on investment that you’re hoping for.

Work with a professional real estate agent who understands the Massachusetts market to help you price your home competitively. They can conduct a comparative market analysis (CMA) to determine the right price for your home based on recent sales of similar properties in your area.

9) Understand the Buyer’s Perspective

Finally, it’s crucial to understand the buyer’s perspective when selling your home. This can help you make necessary improvements and market your home more effectively.

Think about what you would look for in a home if you were the buyer. What features or amenities would attract you? What would deter you? By putting yourself in the buyer’s shoes, you can identify any areas of your home that need improvement and market the features that would be most appealing to buyers.

Remember, selling a home requires a strategic approach. By following these tips and partnering with a professional, you can increase your chances of selling your Massachusetts home quickly and at a good price.

10) Every property will sell – sometime.

There’s no magic formula – but there’s no substitute for experience.

If you need to sell a house near Massachusetts, we can help you. We buy Massachusetts MA houses.

We buy properties like yours from people who need to sell fast.

Give us a call anytime (781) 810-4242 or fill out the form here today!

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